Are Businesses Releasing Unfinished Products Too Early?
One of the questions put to Google’s Pierre Far at the Ask the Search Engines panel at BrightonSEO last week was of whether Google test new software products and redesigns before releasing them.
Of course, the answer was ‘yes’ – and the questioner was sternly instructed how to ensure Google pay attention to their feedback – see minute 24 of the full panel video for Pierre’s response.
“Didn’t You Test This?”
Martin Belam recently wrote an article about Beta tests, specifically of a new threaded comments system on the Guardian’s website. He cited reader comments along the lines of “didn’t you test this?” – where the answer being that the software they’re using is, in fact, the test. The user in question hadn’t realised that they were viewing one of just six (from 1.4 million) articles that had been chosen to test the new system.
Another notable example of how early releases lead to criticism include BBC Sport, who had to post a lengthy blog post in February in reaction to a huge amount of negative feedback from users. Facebook is similarly often subject to negativity from users after updates.
Releasing software too early can damage your brand’s reputation. If early users find your product too hard to use, they may walk away – and take a lot of persuading to come back.
Trying to manage user expectation is one way around this…but users don’t always realise they are viewing a beta and may assume any problems are consistent across all products and services.
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Here some tips for making use of an early release model: Read the rest of "How to Make an Early Release Model Work"

